Web Design, GEO, and SEO Readiness: Lessons from Building adscrewph.com
Launching my first consulting client’s site reminded me that modern web design and development isn’t just about aesthetics—it has to be fast, technically clean, GEO/AI‑ready, and SEO‑ready from day one. For my client’s new website, adscrewph.com, I treated design, performance, and technical SEO as one integrated system. Choosing a Lightweight Stack (Hello Theme + AI‑Assisted Design) For this […]
TikTok, Reels, and Shorts Are Now Search Engines (Not Just Awareness Channels)
For a long time, brands treated TikTok, Instagram Reels, and YouTube Shorts as “fun top‑of‑funnel content”—good for reach, weak for real intent. That’s no longer true in 2026. Short‑form platforms are quietly turning into search engines and product discovery tools, especially for younger users who prefer video over text. If you’re still planning content for “views” […]
My Fourth Year at SEO Mastery Summit Saigon as a Filipina SEO
SEO Mastery Summit Saigon has become one of the few events I keep returning to because each year marks a different stage in my SEO journey. In 2026, I’ll be attending for the fourth time, and by now it feels less like a random industry conference and more like a yearly checkpoint for my growth as an […]
PPC Marketing 101: Complete Beginner’s Guide to Profitable Pay‑Per‑Click Campaigns
PPC marketing is one of the fastest, most measurable ways to generate leads and sales online. Authoritative beginner guides like Semrush’s “What Is PPC? A Starter Guide to Pay‑Per‑Click Marketing” and SimpleTiger’s “PPC for Beginners: Ultimate Pay‑Per‑Click Guide” both stress the same thing: done well, PPC can turn ad spend into predictable revenue; done poorly, it can burn through […]
PPC Campaign Planning Checklist (Before You Launch Any Ads)
A well‑planned PPC campaign saves budget, avoids beginner mistakes, and gives you clean data from day one. Guides like SimpleTiger’s PPC readiness framework and Stryve’s step‑by‑step PPC checklist show that most successful accounts follow a similar pre‑launch process. This checklist walks you through that process so you don’t have to rebuild everything later. If you […]
Common PPC Mistakes Beginners Make (And How to Fix Them)
New advertisers often think PPC “doesn’t work” when the real problem is a handful of avoidable mistakes. This guide walks through the most common PPC errors, why they hurt performance, and how to fix them with simple, practical changes. If any terms here feel unfamiliar, keep your glossary handy and link readers to Essential PPC Terms so […]
Essential PPC Terms Every Beginner Should Know
Understanding basic PPC terminology makes it much easier to plan campaigns, set goals, and talk to agencies or freelancers without getting lost in jargon. This glossary‑style guide explains key PPC terms in plain language and points you to deeper resources when you want more detail. If you already know the basics of PPC and want to […]
How to Set PPC Goals, Budgets, and KPIs (Beginner Guide)
Before you launch any PPC campaign, you need clear PPC goals, realistic budgets, and measurable KPIs so you know whether your ads are actually working. Skipping this step is one of the fastest ways to burn money and conclude “PPC doesn’t work” when the real issue is lack of strategy. If you’re not yet fully […]
PPC vs SEO vs Social Media Ads: Which Should You Use First?
Choosing between PPC, SEO, and social media ads depends on your goals, how fast you need results, and your budget. PPC delivers immediate, controllable traffic, SEO builds long‑term organic visibility, and social media ads help you reach and engage specific audiences visually. If you are new to paid search, start with What Is PPC Advertising? to understand […]
What Is PPC Advertising? A Beginner‑Friendly Guide
So, What is PPC Advertising? PPC advertising, or pay‑per‑click advertising, is a digital marketing model where advertisers pay a fee each time someone clicks their ad instead of paying just to show the ad. It’s one of the fastest ways to drive targeted traffic, leads, and sales because you can put your offer in front […]