SEO is no longer just about “10 blue links.” In 2026, marketers are juggling three overlapping disciplines: SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). They sound similar, but each focuses

Answer Engine Optimization (AEO) is the practice of making your content easy for AI assistants—like ChatGPT, Gemini, Perplexity, and other “answer engines”—to understand, reuse, and cite when they answer user questions.

Answer Engine Optimization (AEO) is no longer a buzzword reserved for enterprise SEO teams. As more users send their questions straight to ChatGPT, Gemini, Perplexity, and other AI assistants, brands